ABC was able to score this exclusive tour of Apple’s Black Lab. All the good stuff was covered up, but still interesting to see where they work.

Editor’s Note: This video is hosted on hulu so it will only be viewable in the US. If someone finds a copy on youtube please email editor@codesketch.com with a link.

The writing in red says “secret”, and apparently Toru Iwatani still carries these around day to day.

See all of the pictures here.

• People will do the least amount of work possible to get a task done.

•It is better to show people a little bit of information and let them choose if they want more details. The fancy term for this is progressive disclosure, which I wrote a blog post about recently.

•Instead of just describing things, show people an example.

•Pay attention to the affordance of objects on the screen, page, or device you are designing. If something is clickable make sure it looks like it is clickable.

•Only provide the features that people really need. Don’t rely on your opinion of what you think they need; do user research to actually find out. Giving people more than they need just clutters up the experience.

•Provide defaults. Defaults let people do less work to get the job done.

Definitely worth a read at uxmag.com.