
If you follow the winter Olympics at all, I’m sure you heard about Shaun White’s amazing snowboarding performance. He’s already won 2 gold medals, and has had incredible runs. Being the nerd that I am, I wanted to checkout his performances again online.

Not actually a Hippie
I headed over to nbcolympics.com and found the video. Instead of watching my favorite Hippie soar through the air strapped to a piece of wood, I was greeted with the message “You’re one simple step from…”. What the hell? I watch video all the time on NBC, what gives? The culprit is Microsoft Silverlight.
NBC decided to use Microsoft’s Silverlight platform to deliver it’s video. I don’t get it. The web is getting closer and closer to handle video natively with HTML5. Even if they decided that HTML5 wasn’t up to the task, they could have used Flash. Flash is already on 98% of computers worldwide, even I begrudgingly have flash installed as I’ve accepted the fact that the move to HTML5 video won’t happen as quickly as I would have liked.
Instead of using Flash (or progressive HTML5), NBC chose to push another proprietary format on us. The web is (admittedly slowly) moving to standards, yet a multimillion dollar MEDIA company doesn’t get it. What a great opportunity they had to push open standards. I hope NBC got a nice fat paycheck from Microsoft for doing this.

Inconceivable
The moral of this story is never make your users jump through hoops to view your content, try your product, or use your services. You’re just giving them an excuse to leave. Please don’t pull this sort of crap. Please.
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