Google’s just announced “Google Instant”, is taking one of the things that we loved from the recently failed Google Wave and bringing it to the search engine. Google claims the reason for this feature is to increase speed, however I believe it is for another reason.

You see, this is a way to show up to 4 times the amount of advertisements. Start typing a word and more text ads are displayed as the word is formed then before when you would simply search for the word and press enter. Its a wonderful way of searching, albeit a tad annoying at times.

Read Googles announcement here.