I stumbled across a few articles covering the iPad, and it reminded me of one of my favorite Ghandi quotes.

“First they ignore you, then they laugh at you, then they fight you, then you win.” – Mahatma Gandhi

Obviously Ghandi was working with things more important then tech, but the overlap is uncanny to the iPad’s situation.

“First they ignore you…” Microsoft’s strategy regarding the iPad.

“then they laugh at you” Microsoft talking about Apple’s platform.

“Then they fight you” Steve Balmer introducing the “Slate”. video embedded below.

“Then you win” Balmer quote on Apple selling a million iPads a month.

Ballmer said, “they’ve sold certainly more than I’d like them to have sold.”

Ballmer is on borrowed time at Microsoft.

One Response to “The iPad: First they ignore you, then they laugh at you, then they fight you…”

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